What's new
- October 15, 2026: New Thinking Mode: rerun a v8.2 image and Midjourney checks where it missed your prompt (wrong objects, layout, text) and tries again.
- October 15, 2026: Shared folders let you invite collaborators or viewers, useful for working with a designer or assistant. A built-in editor in the lightbox lets you edit images in plain words with reference images.
Setup in 5 minutes
- Go to midjourney.com and sign in (a paid subscription is required to generate).
- Type a prompt describing the image, style, lighting and aspect ratio.
- Use --ar 4:5 for Instagram, --ar 16:9 for banners.
- Upscale or vary your favourite result, then download.
Best features for agents
- Photorealistic lifestyle and concept images
- Style control and variations
- Aspect ratios for every platform
- Great for ads, newsletters and blog headers
12 Midjourney prompts for agents
Copy a prompt, replace the [BRACKETS] with your details, and paste it into Midjourney (midjourney.com).
1. Lifestyle hero image
Warm morning light in a modern farmhouse kitchen, coffee on the island, no people, photorealistic, editorial real estate photography --ar 16:9
2. Seasonal newsletter header
Cozy front porch decorated for autumn, pumpkins, warm evening glow, shallow depth of field --ar 3:1
3. Virtual staging concept
Empty living room concept staged in mid-century modern style, neutral palette, natural light, photorealistic --ar 3:2 (label as 'virtually staged concept')
4. Neighbourhood vibe
Tree-lined residential street in a Canadian prairie city in autumn, golden hour, family-friendly feel, no people --ar 4:5
5. First-time buyer ad
Young couple's hands holding house keys in front of a blue front door, soft focus, warm tones --ar 1:1
6. Downsizing campaign
Bright condo balcony with plants and city view at sunset, calm and relaxed mood --ar 4:5
7. Investor graphic
Minimalist illustration of a house with rising bar chart, charcoal and copper colour palette, flat design --ar 1:1
8. Holiday card
Snow-covered house with warm windows at dusk, cinematic, peaceful, no text --ar 5:7
9. Moving day
Moving boxes in a sunlit empty room, hopeful mood, editorial photo style --ar 16:9
10. Brand background
Abstract textured background in charcoal #1E1E2E with copper accents, subtle, elegant --ar 16:9
11. Market update cover
Aerial view of suburban rooftops at golden hour, slightly desaturated, room for headline text at top --ar 4:5
12. Fix-it rerun for a graphic
Seasonal postcard background: cozy generic suburban street in late autumn, warm porch lights, light dusting of snow, soft evening light, no people, no house numbers, wide empty sky at top for text --ar 3:2 (then rerun with Thinking Mode if details are off)
Pros and cons
Pros
- Stunning image quality
- Fine control over style
- Ideal for ads and branding
Cons
- Paid plan required
- Never use AI images to depict a real listing's features. That can mislead buyers
- Learning curve for prompt parameters
Related playbook prompts
- 30-day content calendar (Social Media)
- Email newsletter draft (Content & Branding)
Privacy and accuracy
Remove client names, addresses and financial details before pasting unless your brokerage has approved the tool. Always fact-check AI output and review it for Fair Housing compliance.
Common questions
How can real estate agents use Midjourney?
A high-quality AI image generator. Useful for lifestyle and concept images, seasonal graphics and ad backgrounds. Never for misrepresenting a real property.
How do I get started with Midjourney?
Go to midjourney.com and sign in (a paid subscription is required to generate). Type a prompt describing the image, style, lighting and aspect ratio. Use --ar 4:5 for Instagram, --ar 16:9 for banners. Upscale or vary your favourite result, then download.
What are the downsides of Midjourney for agents?
Paid plan required; Never use AI images to depict a real listing's features. That can mislead buyers; Learning curve for prompt parameters